Women in High Demand: Georgia Love 💛
Class is in session 📸💨
On this week's 420 Field Trip, we chat with Vancouver based photographer + creative director, Georgia Love. Skilled in Editorial + Lifestyle Portraiture with a style that feels like a psychedelic dream, Ms. Love has raised the bar high for fashion and cannabis content. Her work has been featured in publications such as Forbes, Flanelle Mag, Off The Rails Mag, Herb and more.
Read on to find out more about her journey so far and why she’s our pick for this month's #WomenInHighDemand 👑
Q: First off, why did you choose to pursue a career in photography and how would you describe your photographic style?
A. It's hard to explain, but the moment I picked up my first DSLR I knew it was what I wanted to do for the rest of my life. I'm grateful to this day for that sort of intuitive clarity that I had at 14 because it's given me 10 years of experience under my belt by the time I was 25.
I'd describe my style as warm, colourful, sensual, empowering and provocative. I draw a lot of inspiration from the psychedelic space, film and tv shows so it's always evolving.
Q: What are your values as a photographer?
A: First and foremost respect. You have to respect whoever is in front of your camera. I never ask a model/client to do something that I wouldn't do myself.
"A good photograph will provoke an emotional reaction - whether it's good or bad it doesn't matter."
Q: How do you develop a relationship with your subjects so they trust you and aren’t afraid of the camera during their vulnerable moments?
A: The trick is to not rush into it. I spend about half an hour just talking to them and getting to know them on a personal level. It's scary to be so vulnerable in front of the camera and the success of the shoot really relies on them trusting you and that takes time and requires a lot of social skills. I always say to the model “today, all you have to do is just have fun and it's my job to do the rest.”
Q: In your opinion, what makes a good photograph?
A: When it makes you feel something. A good photograph will provoke an emotional reaction - whether it's good or bad it doesn't matter.
Q. So what are you doing when you’re not shooting?
A: When I'm not shooting, I'm probably taking my dog for a walk painting in my backyard, on the boat with my friends or meetings downtown.
Q: Let's talk cannabis. What are your favourite strains and products?
A: My current obsession has to be Simply Bare Organics BC Creek Congo. It completely blows my mind. It makes me so productive and creative and the mental clarity makes the price completely worth it.
Q: What do you like to listen to when you’re high?
A: I recently made a ✨vibing✨ playlist for when I'm high and it's perfect for a summer day passing the joint around with your friends or to enjoy solo while painting.
Feel free to listen and join the vibe here.
Q: What does your regular cannabis ritual look like?
A: I roll up a joint and take my dog on a long walk either around the Stanley Park Seawall or around my neighbourhood. I use the voice memos on my phone to talk through creative ideas and then curate it when I come back in. It's a sort of meditative practice as the ideas flow without any judgement. Some are great - others not so much ahahaha.
"Be confident and chase your dreams. Seriously, do it."
Q: With 420 coming up, how would you usually celebrate?
A: Ideally, in LA on a beach sharing a joint with a friend. Last year, on 4:20 4/20/2020 I lit a joint and somehow ended up singeing off half of my eyebrow then proceeded to do an entire FaceTime shoot . It was certainly a memorable 420!
Q: Our Breakfast Club members wants to know, what’s your go-to breakfast food?
A: I love making potato bowls. It consists of a chopped up potato, red pepper and white onion on a baking sheet at 425C for 15 minutes with S+P, paprika and chili powder with 3 poached eggs on top with pesto and Valentina's hot sauce. It's unreal!
Q: As this month's crowned #WomanInHighDemand, why do you think you’re in high demand?
A: I think it's a mixture of my experience in the cannabis space and that my images are impactful and perform really well on social media.
Q: If you could give one piece of advice as a mentor, what would it be?
A: Be confident and chase your dreams. Seriously, do it. If you really want to work for a company or with a certain person - reach out to them and pitch an idea to them. The amazing opportunities that I've had, I've created for myself and you can too.
Q: So what drives your passion for photography and what motivates you to keep going?
A: The best compliment I ever got was from a guy who confessed that my work was changing how he viewed women. Ever since then it's been the driving force in my work and something I consider when building out my concepts. It really impacted me and it showed me how powerful a role it is to be a photographer and it motivates me to continue challenging how we've done things in the past.
Even within the cannabis space, rarely do we see female stoner's being portrayed without sexual undertones and that's just not realistic. I much prefer seeing images of people enjoying each other's company and having fun with cannabis.
Q: Lastly, what advice would you give to someone that would like to pursue content creation + photography in the cannabis industry?
A: Be scrappy, confident, work hard and network. There are no handouts in this industry and opportunities are given to those who pursue it or those who have developed relationships with people in the space.
Build a reputation for delivering high quality work, being a rad person to work with and someone who delivers things on time and you will be successful. It might take some time, but you will get there eventually.
"Build a reputation for delivering high quality work, being a rad person to work with and someone who delivers things on time and you will be successful."
All Photos by Georgia Love for Herb.